Expo Subject Matter Expert on Marketing
At Effectv I support client and agency relationships across the Minnesota/Wisconsin region while collaborating with other Minneapolis/St. Paul Account Team members (DI&I, APS, CD) to create promotional assets, develop promotional strategy for value-add services, align messaging for potential and current media clients. I worked on the Target Cartwheel team in Downtown Minneapolis, I helped create and execute offers that guests can use in Target Cartwheel. I also helped vendors manage and create their offers in Cartwheel while owning a few Target own brands in Cartwheel.
I have created training documents for vendors to use for their help with tools for Cartwheel. I was the Marketing Coordinator for Minnesota Virtual High School and Wauwatosa Virtual Academy in Minnesota and Wauwatosa, Wisconsin respectively. My duties included increasing enrollment to the schools by creating content for social media, website, print collateral and email campaigns. I was also in charge of finding local partnerships for each school with organizations whose member would benefit with a change in education opportunities for kids in high school. I also arranged and executed information sessions for each schools in respective areas to help students learn more about online high school in Minnesota or Wisconsin. I was previously working for Jamba Juice Minnesota creating content for their social media sites and Radio Disney Twin Cities; promoting the Radio Disney brand and our advertising clients brands across the Twin Cities.